BTIG, LLC

BTIG is a premiere institutional brokerage firm specializing in global equity trading and fund services. Formed through the 2005 merger of two trading companies, BTIG needed to unify their branding and update their Web site to better express their corporate identify. Fusebox saw an opportunity to differentiate BTIG from the competition by focusing on what they do best.

Setting BTIG apart from the Competition

We began by developing a creative concept that positions BTIG as not just another electronic trading firm – but a team of expert traders whose skill, high-touch service and global market intelligence give clients a distinct advantage in today's markets. We developed a graphic treatment of their existing logo and added a fresh tagline. By incorporating custom photography that captures the team at work on the trading floor, the new Web site offers visitors an insider's look into an industry generally regarded as impersonal.

Deeper Navigation and Content

We developed a simple site structure to efficiently present both the depth and breadth of BTIG's services. Visitors can opt for a quick snapshot of the firm and its divisions or drill down deeper for more in-depth information.

User-Friendly Reporting Interface

To coordinate with the Web site's new look and feel, we redesigned the reporting interface for BTIG's Outsource Trading and Prime Brokerage divisions. The new user-friendly design makes it easy for clients to quickly locate the information they need and better utilize the system's powerful reporting capabilities.

BTIG's new Web site communicates who they are as a firm, the services they offer, and why they are the obvious choice for clients who demand the best.